In short - as we discussed last time, humor is one of the best ways to grab the attention of an audience, regardless of their age, social status, or nationality. This approach doesn't work as well for luxury products or services, such as premium brands of cars, watches, clothing, or services like top-tier hotel chains or brands of cosmetics or clothes and etc. The reason is simple: expensive items are rarely associated with humor, unlike everyday products and services. There are exceptions, of course, but they’re very and very rare.

For Eurasia, I suggest creating a series of funny videos. Absurd humor works even better. A series of such videos is ideal because people rarely rewatch the same ad repeatedly. However, with a series, you can encourage repeated views, which increases recognition of the service. This, in turn, boosts the likelihood of attracting more potential clients.

By combining humor with a consistent series of ads, we can create a strong and memorable campaign.

As a sample of the series of ad's i can highlight such videos as series of old spice videos, geico and snickers, unfortunately could any series in education topic, so Eurasia could be on the top of search on YouTube and other social networks, then when people will search for funny commercial in education field)

When it comes to commercial videos: we suggest producing one full-length, horizontal, cinematic video each month. These videos should follow a single narrative style, with only the storyline changing from month to month while keeping the main idea and characters consistent. This approach helps enhance brand recognition. They will be published on all platforms and will serve both an informational and an entertaining purpose.

Each video will start with a scene showing the action and will end with a voice-over delivering a slogan or a call to action, such as: "Visit our website for more information."

Next, I will describe different storylines.

PRESS FOR SCRIPTS OF FIRST VIDEOS

Plus, creating multiple ads in one session with other shootings, greatly lowers the cost per video compared to producing each one separately. This approach ensures a steady stream of content while keeping expenses under control.

Videos for social media platforms Instagram and TikTok will be duplicated on both platforms.

Growth on TikTok is expected to be more significant due to the platform's unique functionality. It is easier to achieve a broader reach there, and users tend to see significant results faster compared to other platforms because TikTok focuses heavily on scrolling through the feed. Therefore, we propose focusing on Reels for Instagram and video content for TikTok while complementing this with photo posts on Instagram.

I will shortly try to explain why exactly absurd videos and why exactly in one style :

For social media, videos should look as similar as possible for better recognition. Right now, the video content market is such, that people can shoot something silly, and if it gets into recommendations and the social media algorithm catches the audience's interest, this content automatically gains high views. Usually, this isn’t useful content but rather something trendy with a unique twist. As a result, creators keep making the same type of content without changing their approach, and it continues to gather views—this is especially true on TikTok.

For example, Crawly is a russian-speaking blogger living in Poland. In every single one of his videos, he dresses as a gnome and annoys employees in shopping malls. He has almost two million followers on Instagram, his videos get millions of views, and his TikTok account, which had 210 million likes across all videos, was even banned for excessive activity. There are thousands of similar examples.

Many people mistakenly believe that what happens in the frame is the most important thing, but it’s actually less important than the character themselves. People get used to watching the same person over time, so grow attached to them, and start enjoying their content. This is why people love watching series like Harry potter, Big Bang theory, game of thrones, and etc, and they complain when one of the main characters disappears from the script.

Here’s my proposal:

• Create two main characters, teachers—a man and a woman—to attract audiences of different genders and ages.
• Base the humor on something absurd and universally understandable, avoiding subtle or intellectual jokes.
• The characters will frequently break the fourth wall, speaking directly to the audience for comedic effect.
• Use static shots with full frame symmetry, inspired by the style of Wes Anderson.

Simple style of content will allow us to shoot all planned content for the next month in few working days.

The first videos should ideally be filmed in the same location. The scene will include several students and two teachers. (The teachers could be from your office staff or hired actors—we have a charismatic old American actor available for this role, you already saw him in a car service video)

All videos will follow a similar format to make the characters and storyline recognizable to viewers.

• Each video begins with a teacher saying the same phrase.
• Should be followed by an absurd dialogue.
• At the end, another teacher enters the classroom and disrupts the absurd situation.

Each video should last no more than 20-25 seconds.

PRESS FOR SCRIPTS OF FIRST VIDEOS

The same principle can be applied to subsequent videos. If this series works for you, my inflamed brain will bring more ideas.😅

Additional Content Suggestions:

Since the content cannot consist only of repetitive videos, we’ll mix them with trending dances, memes, and interesting information about the institution. A balanced ratio would be approximately 5 humorous videos and a similar number of trend-based or informative videos.

Instagram and TikTok Suggestions:

• up to 10 photo posts (no more, as they don’t generate as many likes or comments as Reels). These photo posts can showcase events, celebrations, classes, contests, or general information about the institution.
• up to 10 vertical video clips to be posted on all platforms

Photo posts are primarily seen by followers, while Reels are promoted randomly in the feed. If most viewers watch the video till the end, share, like, comment, or save it, Instagram’s algorithm will recommend it to other people with similar interests. This is why we suggest focusing on Reels for Instagram.

P.S. The same vertical videos can also be uploaded as Shorts on YouTube to expand the audience. I’ll provide more details about YouTube below.

Below, I’ve provided three examples, each of which approximately illustrates the filming style, acting approach, and overall style for the series of videos.

What about the YouTube channel. I checked Eurasia's and it’s completely inactive. The last video was published a year and a half ago, and the one before that was posted five years ago. As a result, the number of views is minimal—only 10,000 since 2019.

To grow the YouTube channel specifically, we propose posting at least one video per week.

We also suggest using the same videos that we’ll post on Instagram and TikTok and uploading them to YouTube Shorts as well. In other words, we’ll duplicate the content we create across three social media platforms (specifically vertical video formats). This will increase the chances of driving traffic to the website and, most importantly, improve the organization’s brand recognition.

On YouTube, I propose posting four horizontal videos per month, one of which will be a cinematic commercial video with a storyline, from the part 1 of this offer. The other three will be informative videos.

Making all content on every platform viral and funny is not the best strategy, so for YouTube specifically, we suggest posting those videos, each lasting no more than 20-30 seconds. These videos can also be cross-posted to other platforms, used on the website, included in proposals for students, and showcased at exhibitions.

The schedule would involve posting one video per week, every month.

As for the content, this can be discussed separately, as I cannot provide a specific storyline at this stage. The videos should focus as much as possible on the services you offer. However, since I’m not fully informed about all the details of your services, we can go over them together before we start.

The video should informative as the first one, and as clear and short as the second one.