I've worn many hats in music videos – writer, director, producer, cinematographer. Deeply involved in the creative process, I bring concepts to life, capturing the essence of the music. Collaborating closely with artists, I create visuals that resonate, leaving a lasting impression. Each project is a journey, filled with challenges and triumphs, resulting in captivating narratives. Through music videos, I evoke emotions, spark imagination, and create memorable experiences for viewers.

In advertising, it's important to grab attention and get the message across clearly. As a director, I know visuals need to be catchy but also make sense for the brand. These days, most people pay attention to a pretty picture. Therefore, a bright and rich presentation, dynamic editing and a wow effect are some of the things that I try to add to each of my works.
Using emotions can help connect with viewers and make them want to buy the product. The goal is to make ads that people remember and that make them want to take action.