Since your product is not simple to explain to people as we discussed before, it is necessary to explain it as simply as possible, and to reach that goal, we will need to use certain tricks.

Such as: Bright and memorable characters, empty location so that the viewer will be not distracted by the background and all attention will be drawn to what is happening in the frame, bright colors, possibly elements of humor in the videos, since humor is an excellent tool for conveying information, and most importantly, people tend to remember information through the expression of emotions, which is the feeling of humor.


The idea is to show a store instead of an online shop, your product - through a little acting and using the analogy of the product with objects, and customers with characters in your commercial video.



The main script which will be used for both of the videos :

A man with a Recova T-shirt (let's call him Mike) comes into the frame actively gesturing, in an elevated mood and says:
- Losing a client who was not satisfied with the price of the product is not the best thing that can happen to your business.

*At this moment, the client comes into the frame, while Mike is still talking. Client scratches his head, looks at one product, then to another one (a box with the inscription "item or product"), turns away and wants to leave the premises.

Then Mike says into the frame:
- And in fact, why lose him, if you can just return him back and offer him a better offer??

*Mike grabs his hand and takes him to another shelf with the sign Recova and boxes with "Sales" mark on each of them, so the main boxes could be brown and the ones with better price - red, or blue. Then Mike takes one box, gives it to the client, takes another box, puts it on top of it.
Then there is a shot of the client with a huge stack of boxes and a happy face.

At the end of this video, we insert a short animation of website for 10 seconds. How the client goes to the site. Looks at the product, returns back in the browser and gets to the page with discount prices. So in that way we show firstly people who are acting and showing the idea of your product and after we show how the system exactly works.

This script is just a sketch, as I mentioned earlier, we can add more humor and artistry, or less, or we can add or subtract text in the frame or focus on the animation at the end. Depends on the type of audience.


Below I have placed 4 different videos as a samples. Take a quick look at them after you finish reading that text.
These commercials have 20-50 million views and it's not just like that, the sticking effect worked. People really like to consume simple information, but if simple information is presented simply too, then this is a double blow to the likelihood that the video will be watched to the end. And the average viewer will get bored while watching a long 5 minute video about the work of a product that will improve sales, he will watch two 40-60 second videos with much more willingness, and most importantly, he will laugh, understand and forward it to other collegues ( if, again, everything is done corporately, but a little fun )